Peace Off The Mat is a boutique yoga studio and blog. Aparna, the studio owner, focused on helping others find peace and balance in their everyday lives not just in yoga class. The final logo represented a release of stress, a lightness of the soul and an abstract rolled up yoga mat. The new brand needed to be light, whimsical and able to expand as the business did. With that in mind, I created design elements and follow on pieces that could be used across a variety of platforms.